Our Story

Our Story

You Deserve the Best!

You’re faced with thousands of options to fuel your lifestyle, and making the right decision is never easy.

Made with Simple Ingredients you can Pronounce, Grab The Gold bars are a Smarter way to snack. Gluten-Free and full of Protein, these bars use plant-based ingredients to Energize your day.

Grab The Gold was created by Danielle Ontiveros when she was just 16 years old because she couldn’t find a snack bar that tasted great and kept her full. Originally developed in her mother’s kitchen, this wholesome recipe that grew from humble beginnings is the tradition that continues today.

For over 25 years, we have hand-crafted simple, high-quality ingredients in small batches to create a snack bar so delicious that millions are consumed every year.

Each purchase of Grab The Gold helps provide meals for Second Harvest Food Bank, so you can feel good knowing your purchase helps those in need.

We are blessed with an awesome team!

Each person has a heart of gold and an unstoppable work ethic. We are all here to serve you by making the best product possible and being available to help you with ordering and any questions you may have.


Founder & CEO

Involved in daily operations, Danielle is full of energy and her favorite activity is whatever she happens to be doing at the moment! Running the business for 25 years before hiring her first full time team member, Danielle now wonders how she did it all herself for so long. Danielle is happiest when around her team and takes pride in their successes.


Office Manager & Executive Assistant

Dedicated and focused, Brooke takes her job very seriously. She will not rest until her priorities and list are completed. Yet, she is full of sunshine and brightens the office with her sense of humor. She has become integral to Danielle as an Executive Assistant, and is the mini-me Danielle has needed to grow the business. 


Customer Service Expert

Our newest member of the team, Annie is a great addition! Her goal in life (not just her job) is to make people happy. She loves to solve problems. Her emerging talents are marketing strategies and connecting with our fans at events.


Production Manager

Hard working, caring and honest best describe Willi. He oversees the production team in making our bars, yet he works harder than anyone else. He takes food safety seriously and solves potential issues before they arise. Willi is best known for his eclectic taste in music. You never know what style of music will be coming from the warehouse!

We have received so many compliments on our production team from inspectors. We are proud of them and you can have confidence your snack bars are made with love!

Our Mission is to create delicious, high quality snacks while pursuing improvement and holding ourselves to the highest standards.

We are dedicated to offering impeccable service, acting with integrity, kindness and honoring our promise to our customers.

2016-2018 Donations by Grab The Gold

  • 107,600 Meals Contributed
  • 4.5 tons of snack bars and peanut butter = $142,000
  • 46,000 snack bars and 2500+ lbs of peanut butter

Each purchase of Grab The Gold helps provide meals for Second Harvest Food Bank, so you can feel good knowing your purchase helps those in need.

Never worry about numbers. Help one person at a time, and always start with the person nearest you.

   — Mother Teresa



Click to receive a FREE full size snack bar of BOTH of our yummy flavors. All you pay is shipping.