Our Story

Our Story

Our Mission...

is to create natural snacks that energize people to live a happy, healthy life!


Grab The Gold was created in 1990 by Danielle Ontiveros when she was just 16 years old because she couldn’t find a snack bar that tasted great and kept her full.

Originally developed in her mother’s kitchen in New Orleans, this wholesome recipe that grew from humble beginnings is the tradition that continues today.

Despite losing everything in Hurricane Katrina in 2005, Danielle was inspired to rebuild her life and business in Nashville after receiving encouragement and compassion from local customers.

After moving to Tennessee, we have continued to handcraft simple, high-quality ingredients in small batches in our own facility.

Over 25 years later, we are proud that Grab The Gold is a snack bar loved for generations

We are blessed with an awesome team!

Each person has a heart of gold and an unstoppable work ethic. We are all here to serve you by making the best product possible and being available to help you with ordering and any questions you may have.


Founder & CEO

Involved in daily operations, Danielle is full of energy and her favorite activity is whatever she happens to be doing at the moment! Running the business for 25 years before hiring her first full time team member, Danielle now wonders how she did it all herself for so long. Danielle is happiest when around her team and takes pride in their successes.


Office Manager & Executive Assistant

Dedicated and focused, Brooke takes her job very seriously. She will not rest until her priorities and list are completed. Yet, she is full of sunshine and brightens the office with her sense of humor. She has become integral to Danielle as an Executive Assistant, and is the mini-me Danielle has needed to grow the business. 


Customer Service Expert

Our newest member of the team, Annie is a great addition! Her goal in life (not just her job) is to make people happy. She loves to solve problems. Her emerging talents are marketing strategies and connecting with our fans at events.


Production Manager

Hard working, caring and honest best describe Willi. He oversees the production team in making our bars, yet he works harder than anyone else. He takes food safety seriously and solves potential issues before they arise. Willi is best known for his eclectic taste in music. You never know what style of music will be coming from the warehouse!

We have received so many compliments on our production team from inspectors. We are proud of them and you can have confidence your snack bars are made with love!

2015-2019 Donations by Grab The Gold

Grab The Gold is a snack people Feel Good about eating and giving to their families… And it’s a business they Feel Good about supporting.


Each purchase of Grab The Gold bars help provide meals through our partnership with Feeding America, so you can feel good knowing your purchase helps those in need.

  • Portion of every bar sold goes back into our community
  • Contribute over 40,000 meals a year
  • Donate our product to charities and fundraisers
  • Partner with Red Cross for disaster relief
  • Donated 4.5 tons of snack bars and over 1.25 tons of peanut butter for hurricane victims