Protein-Packed Snack Bars + Daily Wellness Supplements

This Is It. The Bar That Started It All.

Our iconic protein snack bar. Unmatched since 1990.

Shop Our Products

Discover our range of yummy, protein-packed snack bars and natural wellness supplements.

The Original Snack Bar

Fuel your day with everyone’s favorite guilt-free snack bar.

Wellness Products

We have formulas for immune support, energy, fat burning, pre/post workout and daily health.

Bundles

Discover bundles of top products for immunity, energy, and recovery.

Swag

Discover cozy and stylish swag to show off your favorite snack brand.

Our Founders Story

Grab The Gold was created in 1990 by Danielle Ontiveros when she was just 16 years old because she couldn’t find a snack bar that tasted great and kept her full.

From her mom’s kitchen in New Orleans to overcoming loss in Hurricane Katrina, we continue to handcraft our snack bars in Nashville, TN!

Danielle is passionate about improving the lives of her customers and has a mission for everyone to live life to the fullest.

Try our snack bars today to discover what it means to “Grab The Gold.”

Giving Back

A portion of every snack bar sold goes back into our community.

Zero Waste Manufacturing

We’re proud to have zero waste from handcrafting our snack bars.

Sustainability

We use ingredients that are sustainably sourced.

From The Blog

Back-to-School Survival Guide: 5 Practical Wellness Tips for Busy Parents

Giant Tech
Healthy Living

Read Time: 3 minute(s)

The school year can feel like a whirlwind, but it doesn’t have to be chaotic! With a little strategy and some healthy...

Are Electrolytes Just a Fad? (Spoiler: No, and Here’s Why)

Danielle
Healthy Living

Read Time: 3 minute(s)

Are you wondering if electrolytes are just a trend? Spoiler: they’re not! Essential for everyone—whether at the gym or enjoying a sunny...

Stay Cool & Energized: Your Summer Hydration Guide

Danielle
Healthy Living

Read Time: 3 minute(s)

Summer is here, bringing heat and the risk of dehydration! A 1–2% drop in body weight from fluid loss can cause fatigue...

2025 Mother’s Day Gift Guide: 10 Simple & Practical Gifts Mom Will Actually Use

Danielle
Healthy Living

Read Time: 4 minute(s)

Finding the perfect Mother’s Day gift can be a challenge, especially when you want something meaningful and practical. This year, skip the...

Spring Break & Travel Essentials: How to Stay Healthy on the Go

Giant Tech
Healthy Living

Read Time: 3 minute(s)

Spring break is the perfect time for adventure, but staying healthy on the go can be a challenge! From airport snacks to...

Celebrating Women’s History Month: 4 Women-Owned Businesses Making Waves in Nutrition and Wellness

Danielle
Healthy Living

Read Time: 4 minute(s)

How to Stick to Your New Year Goals Without Feeling Overwhelmed

Danielle
Healthy Living, Wellness

Read Time: 6 minute(s)

The New Year is here, and with it comes the excitement of fresh starts and new goals. But let’s be...

The Ultimate Holiday Gift Guide: Perfect Bundles for Everyone on Your List

Danielle
Healthy Living

Read Time: 4 minute(s)

The holiday season is upon us, and finding the perfect gift for each person on your list can be just as...

Holistic Tips for Staying Well During the Holidays

Danielle
Healthy Living, Wellness

Read Time: 3 minute(s)

The holidays are a time for joy, but they can also challenge your wellness routine. With indulgent treats and the holiday rush,...

Gluten-Free, High-Protein Halloween Treat

Danielle
Nutrition

Read Time: 2 minute(s)

Get ready to celebrate Halloween with a twist! This year, treat your family to a fun and delicious activity by making gluten-free,...